02 — Brand activation
Out of home
One code, one poster, every street corner.
Pop-ups that behave like brands.
Festival campaign, FMCG & on-site activations
The brief
Valhalla and Chin Chin needed one campaign living everywhere at once: social feeds, street posters, a main stage, photo walls, partner bars, chill areas and food trucks. One visual code, built around a golden lucky cat, with one chance to land.
Experiential design and activations
Scale asks for consistency everywhere. We adapted the system to scaffolding and used AI to prototype stage visuals in real time, keeping posters and the main stage aligned.
One system: on stage, on brand, and in your hands.
The implementation
Where the brand becomes the backdrop.
Bars, pop-up corners, chill areas and wayfinding.
Collect moments
More than an event. A story people carry home.
Built for one day. Remembered forever.
Social media content
One visual key, every format.One visual key, every format.